Professional List Hygiene
The email marketing industry is full of national and international
untouchable rogues that can attack without warning which can bring any ill
prepared marketing company to its knees costing thousands of dollars for one
simple electronic message sent to the wrong person. If you are an email
marketing company and practice can-spam optin compliancy, you still are
susceptible to receiving an email trap from one of these rapscallion
operators.
List hygiene is becoming one of the most constitutive practices in our
industry yet most do not know it exists, and if you are not exercising this process, you are placing your
company,
privacy policy and can-spam reputation at serious risk. We address those
questions and practice scrubbing your databases to ensure any risks of
attack are minimized.
Don't take any more chances. You don't need a
Spamhaus trap to get shut down
anymore. Serious complainers can shut down a range of IP's within
minutes. The rules are changing and people are suing. List
hygiene should be in every mailers bag of tools.